The momentum-generating accelerator for new coaches to build offers that stand out in the market and sell to ideal clients
Starts Tuesday March 4
Call times are Tuesdays 11am-12:30pm CST (Austin, TX)
The momentum-generating accelerator for new coaches to build offers that stand out in the market and sell to ideal clients
Starts Tuesday March 4
Call times are Tuesdays 11am-12:30pm CST (Austin, TX)
You have no shortage of good ideas.
You have no shortage of life experience and real wisdom that you’re ready to start packaging up and selling.
But you’re at the very early stages of your coaching business and all the different advice is overwhelming.
You’re wondering what offer you should start with, what people actually buy these days, what platform you should be on, how to market yourself, what to price your work at, and, of course, the everlasting niching dilemma.
What if you had access to a proven step by step framework and a mentor who has coached hundreds of clients like you through this exact process, to go from looking at the coaching world and the incredible income potential from the outside in, to actually seeing it work for yourself?
What if you didn’t have to worry about having to stay in the 9 to 5 workforce (or go back ever again) because you knew the correct strategy that coaches who have 6 figure+ businesses are using?
What if you went through a program that didn’t bombard you with more information but focused on streamlined implementation with a mentor looking over your shoulder at each piece you’re doing?
Let’s take the guesswork out of what creates results.
Welcome to the Sought After Accelerator, the stabilizing business foundations to attract consistent inbound sales from ideal clients.
Sought After is made for you if you are a master of many things but marketing, sales, and overall business strategy has (up until now) not been your zone of genius.
Let’s help you walk the path of business mastery as the next step in your personal and professional evolution, get established in this industry, and equip yourself with step-by-step roadmaps that help you attract actual paying clients – consistently.
Welcome to the Sought After Accelerator, the stabilizing business foundations to attract consistent inbound sales from ideal clients.
Sought After is made for you if you are a master of many things but marketing, sales, and overall business strategy has (up until now) not been your zone of genius.
Let’s help you walk the path of business mastery as the next step in your personal and professional evolution, get established in this industry, and equip yourself with step-by-step roadmaps that help you attract actual paying clients – consistently.
Inside this live 3 month group program specifically for new coaches, you’re going to:
If you’ve been chronically undercharging…
Doing in person work and lacking the understanding for how to bring it online…
Doing session work but not selling bigger packages…
Giving away advice for free…
Overwhelmed by all the possible ways to get the business going…
And deeply desiring a reputable mentor to shepherd you through all the noise…
Welcome to
The momentum-generating accelerator for new coaches to build offers that stand out in the market and sell to ideal clients
Starts Tuesday March 4
Call times are Tuesdays 11am-12:30pm CST (Austin, TX)
3 months
$5000 PAY IN FULL or
3 Installments of $1997
VIP
$7500 PAY IN FULL or
3 Installments of $2750
2x 1-1 private coaching calls with Elaina
A life changing experience
Elaina helped me get my first premium client within 2 months of joining. I went from a $2k to a $15k offer and sold it 3 times last month. Learning this has been life changing for me and my business!
Nikky Doualle
Business Mentor
$20,000 in revenue within two days of launching
I sold over $20,000 to dream clients. I created my high-end program, which felt completely authentic to me, and conducted market research to better understand my client niche. It was so empowering to know that what I had to offer was of value for people in the high-end market and all of this gave me a ton of confidence to launch.
Lauren Renee
Relationships Mentor, Australia
Back-to-back $10K months for this photographer and filmmaker within weeks of working together
After a few weeks of working with Elaina, I had my first ever $10,000 month, and the following month, a second $10,000! It was a combination of mindset and strategy work that helped me see my gifts, acknowledge how truly valuable my work is, and bring my strengths and gifts to market. That mindset shift boosted my confidence so much and allowed me to increase my prices. I’m no longer dealing with clients that ghost me or bargain with me. I’m just not available for that anymore. Elaina embodies the perfect balance between the business strategy (i.e. practical, tangible tools that you can implement) and the mindset work -- and you need both to succeed! I highly recommend working with Elaina.
LARA INGRAM
Documentary Filmmaker & Brand Photographer, UK
I had a $65,000 launch of a brand new program
I had a $65,000 launch of a brand new program. I LOVE what I’m doing and I absolutely love my clients. My niche is super specific and so near and dear to my heart. I’m ecstatic to finally have the feminine strategy I’ve needed (strategy that feels like a permission slip instead of a prescription) to harness my previously directionless ideas. Elaina helped turn on something in me that I knew was there but I felt I didn’t have the framework or know-how on how to make it all come together.
Jessica Scott
Relationships Coach, USA
I made $5K in the first week
I came in asking: What is my genius? What am I offering? And how do I want to bring that into the world? That’s all been clarified. It came down to specifying my niche, and when that magic and clarity came, the clients showed up. I made $5,000 in the first week.
KELLEY BODE
Relationship Coach, USA
The Sought After Accelerator is for you if:
This is not for you if:
More specifically, you might be looking for support on things like:
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Transitioning from one-off sessions to longer term, higher ticket packages.
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Raising your rates so you can stop underearning and overworking.
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Taking an in-person offer and bringing it online so you can reach more people.
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Getting consistent on the social media platform of your choice – and knowing what you should even be posting about to feel genuinely like you AND attract clients.
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Defining or redefining your niche. (I have legitimately helped thousands of people who were at one time stuck on their niche and going in circles, many of them within 5-10 minutes on our first coaching call.)
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Finding a proven lead generation strategy that doesn’t require you to be on Instagram 3 hours/day.
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Finding a proven lead generation strategy that doesn’t require you to be on Instagram 3 hours/day.
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Branding yourself in a way that will stand out in the noisy market.
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Learning to tell your story and have a clear message that’s relevant to your ideal client.
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Knowing what order to do things in (“Do I need a website? Is it okay to charge X amount when I’m new? Do I need to do sales calls or is there another option? Should I pay for a VA or nice branding right now? There’s so much to do!”)
Calls inside Sought After are broken down into 45 minutes per week of teaching and clear, guided strategy and 45 minutes per week of live coaching to make sure what you’re learning is being personalized to you.
Month 1 - Offer Building
In month 1 you are going to get answers to questions you’ve had for years in just a few sessions. We’ll go through 3 modules to get you building an offer in a refined and profitable niche and taking just the right streamlined steps so you say yes to only what makes sense.
Week 1: The most direct 6 figure business roadmap
Week 2: Step by step framework for building and pricing your signature offer
Week 3: How to start growing your brand in just 1 hour/day
Month 2 - Lead Generation & Sales
Get ready to learn the best lead generation tools I’ve taught clients for 7+ years and have personally used myself to make millions – and still do.
You’ll also learn how to do sales so whether you’re naturally charismatic and good at selling or totally dread it, you’ll have frameworks and tools that have helped my clients, both the ones who are naturally good at sales and those who are naturally pretty bad at it get results either way.
You’ll also get a thorough walkthrough of all the backend systems and tools you’ll need to run your 6 figure business in detail.
Week 1: Generate your first sales
Week 2: My proven lead generation framework
Week 3: 6 figure business backend systems
Month 3 - Consistency & Time Management
It’s important to know how to stabilize your business with the right systems from the beginning. Don’t spend your valuable time on things that don’t attract ideal client inquiries and lead to sales. In month 3, we’re going in-depth into smart, foundational systems for your business, as well as how to grow an audience steadily and get in front of more of the right people.
Week 1: How to grow your audience and get seen by more people
Week 2: How to spend your time as a future 6 figure business owner
Week 3: Scaling strategies - a strategic overview for how to keep growing and getting more sales
PAY IN FULL BEFORE FEBRUARY 20 BONUS - 1-1 call with Elaina
If you choose to pay in full before February 20, you'll have a 1-1 call with Elaina in your back pocket to use at any time during the 3 month experience when you feel you need extra customized attention on any step of the process. Get clarity on your niche, signature offer, price, marketing plan, sales pages, social media content, or all of the above in our private coaching time.
VIP UPGRADE
VIP students receive 2 personalized
1-1 coaching calls with Elaina on their business strategy.
Your Investment
$7500 pay in full or
3 installments of $2750
IT’S A FRACTION OF THE multi-million dollar LONG-TERM EARNING
POTENTIAL YOU’LL ACCELERATE TO INSIDE THIS MASTERMIND.
Bringing structure and consistency to her business for the first time
I have worked with many business coaches and learned many different approaches to business since entering the coaching industry 3 years ago. While I tried many ways to operate my business, I often felt a lack of consistent and reliable structure and a way of running my business that felt like me. Elaina provided the first structure and framework that felt resonant to who I am. The way she teaches is so detailed and specific that I could easily implement exactly what she taught. Coming from a therapy background, I had struggled to niche and her teaching on niching changed everything for me. I feel like I landed on a niche that over time will allow me to offer the dynamism and range of my gifts and passions and serve at the high level I want to serve. I also loved the way Elaina teaches market research. It was so fun, informative and brought amazing leads through the door. Everything transformed how I am approaching and operating my business.
Lori Beth Goldman
Therapist, USA
Clarified my niche, created three new offers, and developed a clear sales strategy through 2025!
EJ Dechenet
EFT Tapper & Business Coach, New Zealand
I Created 4 Structured Coaching Programs in Just 4 Weeks
I transformed my student-athlete coaching business through working with Elaina! When I started, I had no structured offers - just a general approach to helping athletes with mental blocks. Within four weeks, I developed four distinct, well-structured programs for different types of athletes, each with its own title, tagline, outcomes, and marketing strategy. Elaina's personalized guidance and feedback were invaluable. Whether you're starting from scratch or need to refine your existing offers, this approach delivers results. It's been a game-changer for my coaching practice!
Mary Lynne Fernandez
Mindset & Empowerment Coach for Student-Athletes, USA
Completely changed how I think about creating and launching offers in my business
Elaina has a way of making business concepts, like offer creation, so simple and easy to understand and implement. Plus it was really great to learn alongside other highly motivated entrepreneurs who are creating amazing things in the world! I now have a list of offers that I'm super excited about, and a strategy for launching them over the next year or so.
Jess Parvin
Holistic Business Coach & Designer, USA
5x-ed her income and fully booked with dream clients
Elaina’s coaching was absolutely transformative from the inside out. She helped me get clear on where I was blocking myself from backing myself and my business, dove into my back-end to help me set up streamlined systems, and empowered and supported me every step of the way from the tiniest details to helping me organize the bigger picture. Within a month, my business had skyrocketed. I now work with DREAM clients while living in Europe and serving others through a place of integrity and belief in myself. Her expert business strategy guided me to up-level my skills, marketing, and operating systems which in turn revamped my entire business strategy for the better. I’m now fully booked out with my soul-aligned business and set up for continued growth. If you have the opportunity to work with Elaina, do not hesitate and make the most worthwhile investment in yourself.
Ellie Drabik
Business Coach & Online Business Manager, USA
Elaina, how is this different from the Sapphire Mastermind?
Sought After is a 3 month accelerator specifically for new coaches who need to go slower through the fundamental strategies of getting up a strong offer, defining or redefining their niche, and taking the first most profitable steps towards filling up their private 1-1 practice.
New coaches and business owners not yet making sales are welcome to join Sapphire, but sometimes feel they need to move at a slower pace and have more support on the fundamentals before joining a high level mastermind. Sapphire clients are often focused on selling high ticket programs, diversifying their product suite with new offers beyond their 1-1, and dialing in messaging on programs that have existed for some time but have been underselling. It’s more advanced and faster-paced work and you’d be surrounded by business owners farther along in their journey than you. For some people, that’s exactly what they want and need, for others, you’d like a smaller, slower container that will walk you through step by step of creating your stand out offer and starting to build sales momentum.
Sought After clients are going to focus on setting up their 1-1 correctly and getting consistent sales into their private practice for the first time, selecting the right niche and market position for their gifts, and developing a marketing strategy that is simple and straightforward – perfect for the beginning stage they are in.
Group calls on Sapphire are 100% coaching and Sapphires have access to an extensive curriculum library where they’re able to follow the track that’s been advised for their stage of business. In Sought After, each week there is teaching and curriculum so you are moving through the stages of learning all together at one steady pace as a group. There is approximately 45 minutes of teaching each week with specific to-do items and 45 minutes of open coaching to personalize the process to you and for you to get live coaching on what’s relevant to you each and every week.
Elaina, how is this different from
Signature Offers That Sell?
Signature Offers That Sell is a self-study course and Sought After is a live program where you receive live coaching. The curriculum is also different. Signature Offers was developed in 2020 and is incredible for a DIY low-ticket course. But times have changed and Sought After will take you through the most accelerated, streamlined, and up-to-date methods for 2025 that we’ve seen working for our hundreds of mastermind and advanced level clients. If you want a place to ask questions, get my eyes on exactly what you’re creating, have weekly feedback on your offer, and learn in a community of other like minded coaches with the most current strategies for the 2025 coaching market, Sought After is for you.
THE HIGHEST NUMBER OF SIGN UPS AND LIVE ATTENDEES IN 4 YEARS OF BEING IN BUSINESS WITH ZERO PAID ADS
Working with Elaina truly has revolutionised my lead generation game. I signed up thinking that I would have already heard every tactic in the book but this approach has helped me get not only just slightly interested prospects but HOT leads that are truly interested in my work, which has really helped me get excited again about my business. The strategies Elaina teaches make generating leads feel not only easy, and natural but also really enjoyable.
I used to loathe live launches because I had fears around who would show up - but with these teachings I have had the highest number of sign ups and live attendees in 4 years of being in business with ZERO paid ads.
Rachel Rose
Relationship & Boundaries Coach, UK
FROM INCONSISTENT INCOME TO HER EASIEST LAUNCH AND 12 WOMEN SIGNING UP FOR HER NEW PROGRAM
My goal was to create consistency and to have money coming in each month. I used to have months where I made $20-$30k but then there would be a month where I made zero or $1-$2k.
I am now in a place where I have money coming in each month. I had an easy launch with 12 women signing up 3 weeks before the program started. I am now able to create and promote things faster with the support of my team and the consistent income.
CLAUDIA WHITNEY
Life & Business Coach for Women, USA
JESS CLARIFIES HER NICHE IN THE FIRST 10 MINUTES OF FIRST GROUP CALL, BOOKING MORE ORGANIC SALES CALLS THAN EVER BEFORE
I wanted to create an inbound flow of people reading my content and booking sales calls. Now, through the work we did, I've learned how to pull forward people who are a fit for my programs and they want to invest.
JESS SMITH
Mindset Coach, USA
HOW REBECCA WENT FROM HAVING NO BUSINESS TO A FULLY BOOKED PRACTICE
Before starting work with Elaina, I didn’t have a business - just simply a deep knowing that I wanted to be a coach. I had a few random clients that had come through via my network, but I didn’t really have a real sense of how to properly grow my business from the roots up.
I didn’t want to “wing” things. I was serious about building my coaching business and I wanted to understand how to build an audience and start to get REAL clients.
Now I can proudly say that my messaging is clear, I enrolled my first handful of real clients who purchased coaching packages (yay!), launched my first masterclass successfully, built an audience on socials and so much more. I gained all the skills I needed to get my business off the ground and running! I know the formula for success and have already seen the benefits of it come to fruition.
REBECCA DIMASSA
Career Transition Coach, USA
SELLING 5 FIGURE OFFERS, MORE CLIENTS AT HER RETREAT CENTER, AND NEW PROGRAMS FILLING
When we started working with Elaina, we were doing well, but we weren’t thriving. We didn’t have a marketing strategy we felt aligned with. We created a whole new message and changed how we communicate about what we do we're not pain oriented or problem oriented, we're solution oriented. When we did that, the whole energy shifted and everything became very light. I remember my husband was like wow, it feels so much easier now. When I started to apply the blueprint for the messaging and the more structured ways of presenting the products and ourselves, people instantly started to sign up!
We also created a whole new product suite and launched all our online offers. People are signing up in just our soft launches and everything is paying off even though we haven't even officially launched it yet. We signed up with a team/agency that (Elaina) recommended so we're getting some help now to really get the message out there, too.
Sara Stenqvist
Owner, Head Coach at Living with Spirit, Thailand/Sweden
Frequently Asked Questions
Sure. If the curriculum and what we’re covering looks relevant to you, you’re welcome to join at any stage of business. Just know that the group environment will contain and be catered to mostly new business owners.
Working smarter, not harder and selling high ticket coaching as a relationship expert
I have been getting good results for a long time, but I was working hard, not smart. I wasn’t leveraging or repurposing my content. I was doing everything manually by myself. I didn’t have any automated systems in place. And I still had some hesitation and fear around really standing up and selling all the time or knowing how to do that in not a gross way. I was drastically under-charging. I just didn’t know how to step into the energy or hold myself into charging what would really nourish me and allow me to show up fully for my clients.
I’m actually excited to sell things now. This is a huge shift. What Elaina teaches doesn’t bypass the reality of what I feel in my inner world either. It changed my life. It SO profoundly changed my life. Especially the money mindset pieces. This is the first business training I didn’t have a yuck reaction to – it’s both very grounded and level headed but also inspiring.
Jessica Harvey
Relationship Coach for Men, USA
FROM $250/SESSION TO $10,000 OFFERS
I started working with Elaina to improve my messaging and communication skills. Before joining, I’d been coaching for about six years, charging around $250 per session. Through this process, I made a huge shift in my pricing model and how I present myself, resulting in a 10x increase in my pricing.
I learned to speak to clients in a more empowering way and to show rather than tell in my marketing. I also transformed my lead generation strategy. I moved from hosting large online events to implementing a more targeted masterclass approach, which improved my conversion rates and revenue generation. I realized I had been giving away too much for free and learned to structure my offerings in a more empowering way.
Chelsae Zirna
Embodiment & Relationship Coach, USA
Activating her highest potential and her first $30K cash month with ease and structure
Elaina's gift for strategy has been a game-changer. Having her in my corner to make high-level tweaks in my business strategy, held me to my highest potential, thus creating my highest cash month with structure & ease only 4 months into the container. Sapphire is an incredibly comprehensive program and it has been an invaluable piece of my journey as an entrepreneur.
Kyra Yang
Business Mindset Mentor, Canada
From almost giving up on her business to having her first $20K month and putting on her 6 figure CEO hat
I had been in business for about 18 months and could not get my business going consistently. Investing in working with Elaina immediately shifted my mindset. I made the investment from knowing that I was going to expand and grow. It created massive shifts. I loved being around the other members of the group and hearing them talk about their big months and launches. It felt normal and I realized that it was all possible for me too.
I’ve had huge shifts in my messaging and feel like a master copywriter now. I’ve planned out my business for the next 12 months, knowing who to hire to support me with the faith of expansion rather than waiting until I hit a goal. I’ve stepped into a place of confidence launching a hybrid program and had my first $20K month.
Valerie Stand
Trauma Therapist, USA
Sold out her 1-1, launched a group program and now making consistent $10K months
Working with Elaina changed my whole business and my life. Before working with her, I didn’t have much more of a business, to be honest. I was really good at helping people step into their power and work through their emotions, but I had no idea how to package it up and sell it. Elaina's approach really shifted my business. I went through an entire transformation and suddenly sold out my 1-1 business. I am now making consistent cash months and my business is growing! I went from being a good coach without much going on, to being a successful entrepreneur. I feel so fulfilled and actually get to do what I’m here to do now. I couldn’t serve before and that was so frustrating. Now, I get to show up, be myself, and to call in clients. I get to do work that is satisfying on so many different levels and is truly making a difference in people’s lives. I highly recommend making the investment! It will pay off. It will change your business. It will change your life. I’m so, so grateful.
Lisa Snyder
Coach, USA
The momentum-generating accelerator for new coaches to build offers that stand out in the market and sell to ideal clients
Starts Tuesday March 4
Call times are Tuesdays 11am-12:30pm CST (Austin, TX)
YOUR INVESTMENT:
$5K PAY IN FULL or 3 Installments of $1997
VIP: $7500 PAY IN FULL OR $2750
Hey, I'm
Elaina Giolando is a business strategist for entrepreneurs in the coaching and online personal branding space. She started her own company at zero and became a self-made multi-millionaire in just three years. She's also the author of Becoming Self Made and the host of the Intimately with Elaina Ray and Kingdom Builders podcasts.
Elaina specializes in million dollar messaging, offer development, high ticket sales, scaling strategy, and mindset and management skills for accelerated business growth. She teaches solid, proven 7 figure strategies with no fluff and has helped hundreds of coaches grow to 6, 7, and 8 figures over the last 6 years.
